THE STRATEGY OF DEVELOPMENT JAKARTA WALKING TOUR

Budiman Mahmud Mustofa, Muhammad Arif

Abstract


The central government has designated DKI Jakarta as one of the priority areas for Indonesia's tourism development. One of the tours that is currently being developed is the Jakarta Walking Tour. Therefore, the study of the Jakarta Walking Tour tourism development strategy is interesting to do. Data collection methods used in this study were interviews, observation, and literature study. The results show that the Jakarta Walking Tour development strategy is on the track and has shown the synergy of various Jakarta tourism stakeholders. Currently there are 6 Jakarta Walking Tour routes, but these routes must be continuously developed so that more alternative travel trips can be made. In terms of promotion, it must be further enhanced by using various media so that it is better known by the wider community.

 

Keywords: Jakarta Walking Tour, Tourism, Urban Tourism


Full Text:

PDF

References


Cooper, C., Fletcher, J., Gilbert, D., &

Wanhill, S. (1996). Tourism Principle & Practice. London: Longman Group Limited.

Creswell, J.W. (2010). Research Design

Approaches to Qualitative, Quantitative, and Mixed. Yogyakarta: Student Library

Hamali, Arif Yusuf. (2016). Understanding

of Business & Entrepreneurship Strategy. Jakarta: Prenadamedia Group.

Pitana, I Gde & Putu G. Gayartri. (2005).

Sociology of Tourism. Publisher Andi. Yogyakarta.

Rangkuti, Freddy. (2006). A technical

SWOT analysis splits the business case. Jakarta: PT. Gramedia Pustaka Utama.

Renny Hidayat & Jaya Purnawijaya.

Jakarta Good Guide's Communication Strategy in Increasing Public Awareness of the Tourism Attraction of Kota Tua, Jakarta, LUGAS Volume I, Number 02, Desember2017. Journal of Communication. ISSN 2580-8338129.

Sunaryo, Bambang. (2013). Concept of

Tourism Destination Development

Policy and Its Application in

Indonesia. Yogyakarta: Gava Media

Law No. 10 of 2009 on Tourism

https://travel.tempo.co/read/1258821/coba-

walking-tour-di-jakarta-pusat-dengan-6-rute-wisata-berikut/full&view=ok, accessed on 12 August 2020

https://www.cnnindonesia.com/gaya-

hidup/20191011153412-269-438748/demi-gaet-wisatawan-jakarta-p Promotion-walking-tour, Retrieved 12 August 2020.

https://jakartagoodguide.wordpress.com/.

Jakarta Walking Tour. Retrieved 12 August 2020.

https://www.republika.co.id/berita/gayahidup/travelling/19/10/12/pz9spt414-walking-tour-tawarkan-6-rute-keliling-jakarta, Retrieved 12 August 2020.


Refbacks

  • There are currently no refbacks.

Comments on this article

View all comments


Copyright (c) 2020 Journal of Indonesian Tourism and Policy Studies