Community Participation In Rural Tourism Development: The Experience Of Wanayasa, Purwakarta

Jajang Gunawijaya, Annisa Pratiwi, Poeti Nazura Gulfira


Rural tourism has been quite a favourite form of alternative tourism in Indonesia
over the last few years. Beeton (2006) defined rural tourism as a various activities
that take place in nonurban settings, ranging from natural or manmade attractions,
amenities and facilities, transportation, marketing to information system. People
want to experience the indigenous culture and natural environment that settled
in rural landscape. Many scholars have argued that the success of tourism
development in rural areas depends on the collaboration in Indonesia using a case
study of Wanayasa, Purwakarta. It assesses the level of community participation,
limitations to community participation in tourism development and community’s
commitment to participate in rural tourism development. To accomplish the
main objective of this study, the qualitative approach was chosen as a research
method. Primary data were collected through in-depth interviews and focus group
discussion with 21 informants selected which comprises representation from 3
different group namely local authorities in Purwakarta region, representative of
local community, tourism institution.. The data were analysed using qualitative
content analysis to set priorities and alternative strategies. The results of this
study indicated that local people is highly enthusiastic about tourism development
in Wanayasa. Community’s commitment to participate in the rural tourism
development is to contribute to the provision of access and infrastructure,
organize cultural events, and preserve both cultural and natural environment
independently. Local community is also interested in building mutual partnership
to develop tourist destination, build businesses and promote its tourism to potential
markets. However, the level of community involvement in Wanayasa is still at the
stage of participation with material incentives and functional participation. While
limitations of cultural, structural and operational are also challenges that must be
anticipated, to bear on society engagement and mobilization in the development
of tourism.
Keywords: community participation, rural area, rural tourism development,
rural tourism planning, Wanayasa

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